Privacy policy
Last updated: July 7, 2026
This Privacy Policy explains how PawMelle collects, uses, stores, discloses, and protects personal information when you visit www.pawmelle.com, place an order, create an account, contact us, submit a review, interact with our marketing, or otherwise use our website, products, and services.
PawMelle is a brand operated by NZAU Legacy FZ-LLC, registered in the United Arab Emirates. In this Privacy Policy, “PawMelle,” “we,” “us,” and “our” refer to PawMelle and NZAU Legacy FZ-LLC.
By using our website or purchasing from us, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
We may collect the following categories of personal information, depending on how you interact with our website and services:
- Contact information, such as your name, email address, phone number, billing address, shipping address, and country.
- Order and transaction information, such as the products you view, add to cart, purchase, return, exchange, or cancel, as well as order history, shipping details, payment status, and customer support history.
- Payment information, such as payment method, payment confirmation, billing information, and transaction details. We do not directly store full credit card numbers. Payments are processed by trusted payment providers such as Shopify Payments, Stripe, or other secure payment processors that may be added in the future.
- Account information, such as your username, password, preferences, saved addresses, account settings, and order history if you create a customer account.
- Communication information, such as messages you send to our customer support team, email replies, chat messages, product questions, and other information you choose to provide.
- Review information, such as your name, rating, written review, photos, videos, or other content submitted through our review tools, including Judge.me Reviews.
- Device and technical information, such as your IP address, browser type, operating system, device type, unique identifiers, referral URLs, pages viewed, session activity, and approximate location based on your device or network.
- Usage and analytics information, such as how you interact with our website, products, checkout, emails, advertisements, and online content.
- Marketing and advertising information, such as your email preferences, ad interactions, abandoned cart activity, product interests, and consent choices.
2. How We Collect Personal Information
We collect personal information from the following sources:
- Directly from you when you place an order, create an account, contact us, sign up for emails, submit a review, request support, or otherwise provide information to us.
- Automatically through our website using cookies, pixels, tags, log files, analytics tools, and similar technologies.
- From service providers that help us operate our store, process payments, fulfill orders, provide support, send emails, collect reviews, analyze website performance, prevent fraud, and advertise our products.
- From advertising and analytics partners, including platforms that help us measure ad performance, understand website behavior, and show relevant advertisements.
- From Shopify, because our store is hosted and powered by Shopify.
3. How We Use Personal Information
We use personal information for the following purposes:
- To provide and operate our website, store, checkout, customer accounts, and related services.
- To process and fulfill orders, including payment processing, order confirmation, shipping, delivery, returns, refunds, exchanges, and customer support.
- To communicate with you about your order, account, support requests, returns, refunds, product updates, policy updates, or other service-related matters.
- To send marketing emails and promotional communications where permitted by law and based on your preferences. We primarily use Shopify Email for email marketing.
- To personalize your shopping experience, including remembering your preferences, showing relevant products, improving product recommendations, and making the website easier to use.
- To collect, manage, verify, and display customer reviews through Judge.me Reviews and related review features.
- To improve our website, products, customer experience, advertising, checkout flow, and overall business operations.
- To measure and improve marketing performance using tools such as Google Analytics, Google Ads, Google Merchant Center, Google Tag, Meta Pixel, Microsoft Clarity, and similar platforms.
- To detect, prevent, and investigate fraud, abuse, security incidents, chargebacks, unauthorized transactions, and other harmful or illegal activity.
- To comply with legal obligations, tax requirements, accounting obligations, regulatory requests, court orders, law enforcement requests, and applicable platform policies.
- To enforce our Terms of Service, policies, rights, and agreements.
4. Legal Bases for Processing
Where applicable privacy laws require a legal basis for processing personal information, we may process your information based on one or more of the following:
- Performance of a contract, such as processing your order, arranging shipping, handling returns, and providing customer support.
- Consent, such as when you subscribe to marketing emails, accept certain cookies, or provide optional information.
- Legitimate interests, such as improving our website, preventing fraud, analyzing performance, responding to customer inquiries, and marketing our products in a reasonable and lawful way.
- Compliance with legal obligations, such as tax, accounting, consumer protection, privacy, and regulatory requirements.
5. Cookies and Tracking Technologies
We use cookies, pixels, tags, scripts, and similar technologies to operate our website, improve your experience, understand website performance, and support advertising.
These technologies may include:
- Essential cookies, which are necessary for website functionality, checkout, cart features, security, fraud prevention, and account access.
- Functional cookies, which help remember your preferences and improve website usability.
- Analytics cookies, which help us understand how visitors use our website, which pages are viewed, and how the shopping experience can be improved.
- Marketing cookies and pixels, which help us measure advertising performance, build audiences, show relevant ads, and understand how customers interact with our ads and website.
We may use tools including Shopify cookies, Google Analytics, Google Ads Conversion Tracking, Google Merchant Center, Google Tag, Meta Pixel, Microsoft Clarity, Judge.me Reviews, and similar technologies.
Microsoft Clarity may collect information about how users interact with our website, such as clicks, scrolling, navigation behavior, device information, and session activity. This helps us improve website usability and customer experience.
You can manage cookies through your browser settings and, where available, through our website’s cookie or privacy preference tools. Blocking or disabling some cookies may affect website functionality, including cart and checkout features.
6. Advertising and Analytics Partners
We may work with advertising and analytics partners to understand website performance, measure conversions, improve our marketing, and show relevant advertisements.
These partners may include:
- Google Analytics
- Google Ads
- Google Merchant Center
- Google Tag
- Meta Pixel
- Microsoft Clarity
- Shopify analytics and advertising tools
- Judge.me Reviews
- Other similar platforms that may be added in the future
These partners may collect or receive information from our website and other websites or apps to provide measurement, analytics, personalization, and advertising services.
Depending on your location, you may have the right to opt out of certain targeted advertising, sale, or sharing of personal information as defined by applicable privacy laws.
7. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
- Shopify, because our website, store, checkout, customer accounts, and ecommerce infrastructure are powered by Shopify.
- Payment processors, such as Shopify Payments, Stripe, and other secure payment providers that may be added in the future.
- Shipping and fulfillment partners, including carriers, warehouses, logistics providers, and delivery services.
- Technology and hosting providers that help operate, secure, and maintain our website and systems.
- Customer support providers and communication tools that help us respond to inquiries.
- Email marketing providers, including Shopify Email and related communication tools.
- Analytics and advertising partners, such as Google, Meta, Microsoft Clarity, and similar platforms.
- Review providers, including Judge.me Reviews, to collect, manage, verify, and display product and store reviews.
- Professional advisers, such as accountants, legal advisers, consultants, or insurers where necessary.
- Government authorities, regulators, courts, law enforcement, or other parties where required by law or necessary to protect our rights.
- Business transaction parties, if we are involved in a merger, acquisition, restructuring, sale of assets, financing, bankruptcy, or similar transaction.
We do not sell your personal information in the traditional sense. However, some privacy laws define “sale” or “sharing” broadly to include certain advertising and analytics activities. Where required, we provide ways to opt out of these activities.
8. Relationship with Shopify
Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to sell products and services to you.
When you use our website or checkout, Shopify may collect and process personal information to provide, improve, protect, and support its services. Information you submit through our store may be transmitted to Shopify and processed by Shopify and its service providers in countries outside your country of residence.
Shopify may also process personal information for its own purposes, including fraud prevention, analytics, platform improvement, and features connected to Shopify’s services.
You can learn more about Shopify’s privacy practices at:
https://www.shopify.com/legal/privacy
https://privacy.shopify.com/en
9. Customer Reviews
We use Judge.me Reviews to collect, manage, verify, and display customer reviews.
If you submit a review, we may process and display information such as your name, rating, review text, photos, videos, product purchased, and review date. Reviews may be publicly visible on our website and, where supported, may be shared with platforms such as Google, Meta, Shopify, or other review and advertising channels.
Please do not include sensitive personal information in product reviews.
10. Email Marketing
If you sign up for our email list, make a purchase, or otherwise provide your email address where permitted by law, we may send you marketing emails about PawMelle products, offers, education, updates, and related content.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at support@pawmelle.com.
Even if you unsubscribe from marketing emails, we may still send you non-promotional messages, such as order confirmations, shipping updates, refund notices, account notices, and customer service communications.
11. International Data Transfers
PawMelle is operated by NZAU Legacy FZ-LLC in the United Arab Emirates, and we currently sell primarily to customers in the United States. Our service providers, technology partners, payment providers, advertising partners, and ecommerce platform may process information in the United States, United Arab Emirates, European Economic Area, United Kingdom, Canada, or other countries.
By using our website or placing an order, you understand that your personal information may be transferred to, stored in, or processed in countries outside your country of residence. These countries may have data protection laws that differ from those in your location.
Where required by law, we rely on appropriate transfer safeguards, such as contractual protections, standard contractual clauses, or other recognized legal mechanisms.
12. Data Retention
We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and operate our business.
Retention periods may vary depending on the type of information, the purpose of processing, legal requirements, tax and accounting obligations, chargeback windows, fraud prevention needs, and customer support history.
When personal information is no longer needed, we will delete, anonymize, or securely retain it as required or permitted by law.
13. Security
We take reasonable technical, organizational, and administrative measures to protect personal information.
However, no method of transmission over the internet, electronic storage, or online processing is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your account login details confidential. If you believe your account or information has been compromised, please contact us immediately at support@pawmelle.com.
14. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. These may include:
- The right to access or know what personal information we hold about you.
- The right to request correction of inaccurate personal information.
- The right to request deletion of personal information.
- The right to receive a copy of your personal information in a portable format.
- The right to opt out of certain targeted advertising, sale, or sharing of personal information.
- The right to withdraw consent where processing is based on consent.
- The right to object to or restrict certain processing.
- The right to appeal a decision we make regarding your privacy request, where applicable.
These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before responding to a request.
To exercise your rights, contact us at support@pawmelle.com.
You may also be able to exercise certain rights through Shopify’s privacy portal:
https://privacy.shopify.com/en
15. California and U.S. State Privacy Rights
If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights, including the right to know, access, correct, delete, and opt out of certain sale, sharing, or targeted advertising activities.
We do not knowingly sell personal information in the traditional sense. However, we may use advertising and analytics tools that could be considered “sharing” or “targeted advertising” under certain privacy laws.
You may contact us at support@pawmelle.com to exercise applicable rights.
If our website provides a “Do Not Sell or Share My Personal Information” or data sharing opt-out page, you may also use that page to submit your request.
16. Global Privacy Control and Do Not Track
Some browsers or browser extensions allow you to send privacy preference signals, such as Global Privacy Control.
Where required by applicable law and supported by our systems or service providers, we will treat recognized opt-out preference signals as requests to opt out of applicable sale, sharing, or targeted advertising for the browser or device sending the signal.
Other “Do Not Track” signals may not be recognized unless required by applicable law.
17. Children’s Privacy
Our website and products are intended for adults and are not directed to children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us at support@pawmelle.com and we will take appropriate steps to delete the information where required.
We do not knowingly sell or share personal information of individuals under 16 years of age.
18. Third-Party Websites and Links
Our website may contain links to third-party websites, platforms, apps, social media pages, payment providers, shipping providers, review platforms, or other services.
We are not responsible for the privacy practices, security, content, or policies of third-party websites or services. You should review their privacy policies before providing information to them.
19. User-Generated Content
If you submit reviews, photos, videos, testimonials, comments, or other content to PawMelle, that content may be displayed publicly on our website, marketing materials, social media, review platforms, or other channels where permitted.
Please do not submit content that includes sensitive personal information or information about other people without their permission.
20. Business Transfers
If PawMelle or NZAU Legacy FZ-LLC is involved in a merger, acquisition, reorganization, financing, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technologies, legal obligations, or privacy practices.
When we update this Privacy Policy, we will revise the “Last updated” date above. If required by law, we may provide additional notice or request consent.
Your continued use of our website after any update means you acknowledge the revised Privacy Policy.
22. Contact Information
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, you may contact us at:
PawMelle
Operated by NZAU Legacy FZ-LLC
Al Shuhada’ Road, Al Jazeera Al Hamra Industrial
Ras Al Khaimah, United Arab Emirates
Email: support@pawmelle.com
Website: https://www.pawmelle.com